People say that the Frenchs are romantic. I don't want to be a cynical Parisian here but there must be an other France somewhere on the planet because where I come from, no respectable couple would even consider buying a box of chocolate. No card, no expensive restaurant, no hearts (seriously, no hearts), no red lingerie, no flowers, no candles we just don't buy that marketing buzz. Why would you need an international love day to remind you to say "je t'aime"? Home cooked dinners, little attentions and sweet words, you should be able to think about these things on your own, and hopefully more often than once a year!
... Wait, I might be romantic after all? Just not on Valentines day.